Privacy Policy
Effective date: 19 September 2026
1. About This Privacy Policy
This Privacy Policy explains how information may be collected, used and shared when you visit flightbookingcenter.site (the “Website”).
Flight Booking Center is a website brand operated by Ryan van Buuren, a sole proprietor based in Fourways, Gauteng, South Africa.
For privacy enquiries, contact:
2. About Flight Booking Center
Flight Booking Center is an independent referral website.
Flight Booking Center provides routes for new flight bookings, eligible existing-flight changes and traveller-requested cancellations.
Calls connect visitors with an independent third-party booking provider by telephone.
Flight Booking Center is not an airline, airline customer service department or ticket seller.
3. Information You Provide Directly
The Website does not currently provide:
- online booking forms;
- lead forms;
- user accounts;
- newsletter forms;
- live chat; or
- other website forms requesting personal information.
If you choose to contact us by email, we receive the email address you use and any information you voluntarily include in your message.
Please do not send payment-card details, passport numbers, passwords or other sensitive booking or identity information to our general contact email.
4. Information Collected Automatically
When you visit the Website, certain information may be collected automatically through website hosting, advertising, attribution and call-tracking technologies.
Depending on the technology involved, this may include information such as:
- IP address;
- browser and device information;
- operating system;
- pages viewed;
- referring or landing-page information;
- date and time of visits;
- interactions with Website elements;
- advertising click identifiers;
- call-button interactions; and
- attribution or campaign information.
We use this information to operate the Website, understand advertising performance, measure user interactions, attribute telephone enquiries and evaluate campaign results.
5. Microsoft Advertising and Universal Event Tracking
The Website may use Microsoft Advertising Universal Event Tracking (“UET”) for advertising measurement and conversion tracking.
Microsoft Advertising may use cookies or similar technologies to recognise browsers, record Website interactions and attribute activity to advertising campaigns.
When Microsoft Advertising auto-tagging is enabled, a Microsoft Click ID (“MSCLKID”) may be added to the landing-page URL. This identifier may be stored or used for advertising attribution and conversion measurement.
Flight Booking Center may record a Call to Book a Flight button click as a website micro-conversion.
A button click does not itself mean that a payable or completed booking call has occurred.
5A. Google Ads and Conversion Measurement
Flight Booking Center uses Google Ads to advertise its services and measure the effectiveness of those advertisements.
When you arrive after clicking a Google ad, Google may provide a Google Click Identifier (“GCLID”) or similar advertising identifier associated with that ad interaction. Flight Booking Center may use that identifier for campaign attribution, to understand which advertising interactions lead to new-booking calls, and to measure advertising effectiveness.
Advertising identifiers associated with Google ad clicks may help connect an advertising interaction with a later conversion event. Where a call is approved as a conversion, conversion-event information may be reported back to Google Ads for offline conversion measurement and campaign attribution. The telephone conversation and call recordings are not sent to Google as part of this process.
Google may use cookies or similar technologies in connection with a person's interaction with Google advertising. Third-party service providers may assist with call attribution and conversion measurement.
How Google uses information from sites or apps that use its services
6. MarketCall Dynamic Call Tracking
The Website may use MarketCall-related dynamic call tracking and attribution technology to support telephone call measurement.
Campaign or attribution information, including subID values and, where technically supported, Microsoft advertising click identifiers, may be associated with a telephone enquiry for measurement purposes.
Where supported by the relevant systems, approved call outcomes may be used for advertising conversion reporting and campaign optimisation.
7. Telephone Calls and Call Recording
When you initiate a booking call through the Website, your call is connected to an independent third-party booking provider using third-party call-tracking technology.
Calls may be recorded or monitored by third-party call-tracking or booking providers.
Flight Booking Center does not itself operate the call-recording system.
Information you provide during the telephone conversation is handled by the third-party provider involved in the call and may be subject to that provider’s own privacy practices.
8. Cookies and Similar Technologies
The Website may use cookies or similar browser technologies that are required or created by the advertising, attribution and call-tracking tools installed on the Website.
The Website also uses Microsoft Clarity to help us understand how visitors interact with the Website. Microsoft Clarity may collect usage and interaction data through features such as session recordings, heatmaps, click behaviour, scroll behaviour and page navigation, together with device or browser information and pseudonymous identifiers.
We use this information to understand how visitors use the Website, identify usability issues, improve the Website experience, and understand how Website content and calls to action are being used. Microsoft Clarity may use cookies and similar technologies as part of this analytics functionality. Clarity is intended to help us understand Website interactions; sensitive input information is intended to be masked rather than displayed in readable session recordings.
Microsoft processes Clarity data in accordance with its own privacy terms and policies. Microsoft Privacy Statement
Flight Booking Center does not currently use custom cookies or browser storage for unrelated purposes.
The technologies used on the Website may change as advertising or measurement systems are updated. This Privacy Policy will be updated where appropriate to reflect material changes.
9. How Information Is Used
Information collected through the Website and its measurement technologies may be used to:
- operate and maintain the Website;
- measure advertising traffic;
- understand Website interactions;
- record call-button micro-conversions;
- attribute telephone enquiries to advertising campaigns;
- analyse call and campaign performance;
- identify technical problems or misuse;
- improve Website usability; and
- comply with applicable legal obligations.
10. Information Shared With Service Providers
Information may be processed by third-party service providers used to operate, host, measure or attribute Website activity.
These may include:
- Namecheap or related hosting/infrastructure providers;
- Google Ads for online advertising, campaign attribution and conversion measurement;
- Microsoft Advertising;
- Microsoft Clarity;
- MarketCall or related call-tracking services; and
- the independent third-party booking provider that receives a telephone call.
These third parties process information according to their own roles, agreements and privacy practices.
Flight Booking Center does not sell airline tickets and does not operate the third-party booking provider.
11. Email Communications
If you contact Flight Booking Center at contact@flightbookingcenter.site, your email and the information contained in it may be retained for as long as reasonably necessary to respond to your enquiry, maintain appropriate business records or comply with applicable obligations.
12. Data Retention
Information handled directly by Flight Booking Center is retained only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.
Third-party advertising, hosting, call-tracking and booking providers maintain their own retention practices for information processed through their systems.
13. International Processing
Flight Booking Center is operated from South Africa and the Website is intended primarily for users in the United States.
Third-party technology, advertising, hosting and call-service providers may process information in countries other than the country from which you access the Website.
Different countries may have different data-protection laws.
14. Your Privacy Choices and Rights
Depending on where you live, applicable law may provide rights or choices regarding personal information.
You may contact us at:
contact@flightbookingcenter.site
to submit a privacy-related enquiry relating to information controlled by Flight Booking Center.
Where information is controlled independently by Microsoft, MarketCall, the third-party booking provider or another service provider, you may also need to exercise your rights directly with that provider.
We will respond to valid requests as required by applicable law.
15. Children
The Website is not directed to children and is intended for people seeking flight-booking services.
We do not knowingly use the Website to request personal information directly from children through forms or user accounts.
16. Third-Party Websites and Services
The Website may interact with or connect you to services operated by third parties.
This Privacy Policy applies to Flight Booking Center’s Website and does not replace the privacy policies or terms of third-party providers.
17. Security
No internet transmission, email system or third-party technology can be guaranteed to be completely secure.
For that reason, do not send payment-card information, passport details, passwords or other sensitive booking information to Flight Booking Center’s general contact email.
18. Changes to This Privacy Policy
We may update this Privacy Policy when the Website, tracking technologies or applicable requirements change.
The effective date shown at the top of this page will be updated when material revisions are published.
19. Contact
For questions about this Privacy Policy or Flight Booking Center’s Website privacy practices:
Flight Booking Center
Operated by Ryan van Buuren
Sole proprietor
Fourways, Gauteng
South Africa
Email: